is a media representative
that can be defined as
a saleshouse by narrow-taken professional features
however it takes on much more tasks.
Our company is not specialized in one form of media but working together with several media owners. This is why our portfolio is colorful and contains print, indoor, outdoor, web, TV, radio brands and event support as well.
We are trying to gather the innovative brands together from all kinds of media as they provide special and original ways of achieving people. Besides we are working with traditional and well known media brands that keen on developing themselves. In most cases MediaSales becomes the only representative of the media owner in markets they have never entered before and the only way for companies or agencies to get to these brands. The main advantage of our business model, especially for agencies, is that through MediaSales and our professional knowledge and experience many different types of media can be reached. Moreover these types of media are not a part of one great organization or group (like Sanoma Budapest) and without our technical and professinal support they would be really difficult to handle.
If an agency is 'channeling through' us its (or a part of its) ordering we can provide packages of advertising spaces which ensure widespread opportunities of bargaining while saving many time and energy. With MediaSales and its sales support the media owner and the customer agency is connected directly by contract or ordering.
It is important that the financial transaction (in connection with advertising space) is between the media owner and the customer, no money goes through MediaSales. Our company is paid by the media owner as we are his/her own salesmen. The main advantage of this model is that the customer can buy the ad space with conditions like he/she made a direct order or in many cases with even better conditions.
MediaSales was born in March 2007 and by now our off-line portfolio contains 97 brands moreover we are in connection with more than 1500 online brands through individual acquaintance and via the services of 'Webreklám' and 'E-target'.
MediaSales is more than a saleshouse as our model makes 'briefing' possible (so in this aspect we are working very similar to an advertising agency). By sending us the 'brief' our customer gives us everything we need to create and offer complex media mixes. Besides by knowing the marketing plan of a brand or campaign we can reduce the amount of media brands in our offer and spare time and energy for media planners as they don't have to read or listen to the presentations of completely irrelevant media.
Our philosophy is to always create 'a la carte offer' without engagement: we collect all the relevant media brands of our portfolio and the customer only has to sort them, choose those he/she wants, drop those he/she doesn't.
Our service means direct connection between media owner and customer or agency and constant support of the process, from bargaining through administration till the publishing of the ad. This support is not confined to plain transmission of messages but means that we are thinking together with the media planner of the agency and trying to implement innovations and meet all the requirements.
We like to call MediaSales the junction where media owners, agencies and customers, innovation and tradition, creativity and responsibility meet. We are a channel through which many excellent media brand is easy to attain and we believe that this is a great support for media planners and advertising agencies, something that makes their work faster, easier and more effective. We provides the opportunity for agencies to cover service to their customers at a higher level and not by drawing in more resources but by reorganize those that already exist. You don't have to chase the more than 4400 media brands of Hungary, if you want we will do it...
